BTG isn’t just a fashion brand it’s a lifestyle brand. It was described by the owner, Donna Young, as creative, inquisitive and adventurous! It’s a brand that has been in the Auburn community for 30 years and is a go to shop for many college girls! 30 years is a major milestone to reach especially when trying to maintain a business in an industry that is changing daily from trends to consumer interests. By not only being determined, but also flexible and daring – We have managed to stay afloat and continues to grow! So, in light of the 30th Anniversary we decided to give you some interesting facts about BTG from the owner herself!

  • Where did the name come from? Well Behind the Glass started with an art gallery – and art work is typically behind glass. So, they named it Behind the Glass, because it was mysterious and related to the art work!
  • So BTG didn’t start as a boutique – as noted it started as an art gallery, then a café was added, and later the boutique was added.
  • BTG was once a bookstore for a while and we sold home goods – it was important for us to be flexible!
  • We were the only boutique in the area in the beginning.
  • When BTG opened a café, there actually wasn’t another lunch spot in town. They wanted to offer something fresh and light.
  • Donna Young’s middle son was born around the time of the opening of the store – she stated, “We didn’t know what was going to come first him or the store!” His middle name is actually Glass - after the store!
  • Ever wondered where the “Be Pure Be Sure” sign came from? Well it was just bought off the side of the road in Columbus, GA and brought in the store!

  • One of the greatest memories of the owner was from one of the New York market trips. They did not allow children in, however she didn’t want to leave her daughter, Chloe, so she carried her in a suitcase throughout the market- talk about determination!
  • Before owning Behind the Glass, the owner waited tables, dabbled with graphic design andwas an art and English major.
  • Donna didn’t have any prior retail experience to owning Behind the Glass!
  • She also stated she would never sell tie die again, but of course it came back around! Which happens when being in business for 30 years!
  • Donna plans to retire here – of course, but she plans to still be involved a little while tending to her garden and artwork.
  • Most dramatic fact: there was a power shortage and flames were coming out of the back of the building, which could have caused a fire.